The financial services industry has undergone rapid change in the past several years as businesses try to reach a younger, digital native consumer. A prominent example is the rise of neobanks – digital-only banks with no physical branches that communicate with consumers primarily online. The transaction value in the neobanking sector is projected to reach $1.43 trillion in the U.S. in 2023. 

SMS text message marketing is one of the more promising marketing campaign strategies to emerge in recent years. Marketing firms, staffing and recruiting firms, and other commercial businesses have all received numerous benefits from the ability to message potential customers directly.