Energy + Utilities

There’s a reason why SMS text message marketing is one of the biggest energy and utility trends in marketing. It’s an easy way to reach your potential and existing customers. It is also the affordable answer to how to nurture cold leads.

As the utility industry undergoes major global shifts, energy and utility providers are faced with new challenges and a less reliable customer base. As a result, some of the top energy and utility trends in marketing are focused on improving communication with customers and offering greater value to utility users.